Overview

An incident process answers three questions fast: how bad is this, who owns it, and what does everyone else need to know. Decide the answers before the page fires. The timings below are starting values for a small team; tune them to your SLAs and write them into the alerting tool.

Assign a severity the moment a page fires

Do not wait for the root cause. Severity describes impact, not confidence about the cause.

LevelDefinitionResponse
SEV1Full outage, data loss, or security breach affecting all or most usersPage on-call; acknowledge within 5 minutes
SEV2Major feature broken or a significant user segment affected; service partly upPage on-call; acknowledge within 15 minutes
SEV3Non-critical degradation, workaround existsTicket; triage in business hours; no page unless it escalates

When unsure, round up. Downgrading a SEV2 is cheap; a “SEV3” that quietly lost revenue for an hour is not.

Codify escalation in the alerting tool

  1. Alert fires and pages the primary on-call (PagerDuty or equivalent).
  2. No acknowledgment within 10 minutes (SEV1) or 20 minutes (SEV2): the secondary is paged automatically.
  3. No acknowledgment within 30 minutes: the engineering manager is notified.
  4. SEV1 with data loss or a security event: notify the security lead and an executive sponsor in parallel with step 1.

Escalation that depends on someone remembering to ping a manager fails under pressure. Keep the rotation documented, with a named person at all times.

Open an incident channel and assign three roles

For every SEV1 and SEV2, open a dedicated channel named with the date and topic (#inc-2026-10-01-api-outage). Roles:

  • Incident commander: owns the process, delegates tasks, drives decisions, and keeps updates on schedule. Not necessarily the most senior engineer, and not the one fixing it.
  • Technical lead: owns the investigation and the fix.
  • Comms lead: writes external updates and keeps the status page current.

Keep technical discussion apart from customer messaging. Post status updates every 15 minutes for SEV1 and 30 for SEV2, plus a final “resolved” note. Use a public status page (Statuspage, Instatus); customers should not learn about an outage from social media first.

Mitigate first, root-cause later

  1. Acknowledge the page and claim ownership in the channel so no one duplicates work.
  2. Assess scope: what is broken, for how many users, since when (observability).
  3. Communicate: one line in the channel and on the status page. “Investigating” beats silence.
  4. Mitigate by the fastest path: roll back the last deploy, flip a feature flag, redirect traffic, or restore from backup (hostinger-vps-backups, disaster-recovery).
  5. After users are unblocked, preserve logs and traces, then investigate (llm-observability for LLM features).

For SEV1 this order is fixed; a perfect diagnosis that arrives 45 minutes late is worse than a rollback.

Write a blameless postmortem within 48 hours

Every SEV1 and every escalated SEV2 gets one: blameless-postmortems.