---
title: "E-E-A-T"
slug: "e-e-a-t"
category: "glossary"
tags: ["glossary", "seo", "e-e-a-t", "quality", "ranking"]
status: "stable"
last_updated: 2026-05-14
summary: "E-E-A-T is Google's quality framework for evaluating content along four axes: Experience, Expertise, Authoritativeness, and Trust."
related:
  [
    "[[seo/e-e-a-t]]",
    "[[seo/content]]",
    "[[seo/technical]]",
    "[[glossary/canonical-url]]",
    "[[seo/structured-data]]",
    "[[seo/keyword-research]]",
  ]
---

## Overview

This page is the atomic definition. The deep-dive lives at [[seo/e-e-a-t]].

## Definition

E-E-A-T is Google's content quality framework, expanded in 2022 to add Experience to the older E-A-T model. The four axes are: Experience (first-hand use of the topic), Expertise (formal or demonstrated skill), Authoritativeness (recognition by others in the field), and Trust (accuracy, transparency, and safety). Trust is the central pillar; the other three feed into it. Google's Search Quality Rater Guidelines define how human raters score E-E-A-T, and the signals feed algorithmic ranking systems.

## When it applies

Use E-E-A-T as the content quality bar for any page that touches Your Money or Your Life (YMYL) topics: health, finance, legal, safety. Lower-stakes pages benefit from E-E-A-T signals but tolerate weaker proof.

## Example

A medical-advice page lists the author's MD credentials, links to peer-reviewed sources, shows a "last reviewed" date, and includes a corrections policy. Each signal feeds a different axis of E-E-A-T.

## Related concepts

- [[seo/e-e-a-t]] - the deep-dive with signal-by-signal guidance.
- [[seo/content]] - the broader content quality discipline.
- [[seo/structured-data]] - schema markup that surfaces author and credential signals.
- [[glossary/canonical-url]] - the canonical signal that consolidates authority.
- [[meta/how-to-cite]] - citation patterns that build trust signals.

## Citing this term

> See [[glossary/e-e-a-t|E-E-A-T]] (llmbestpractices.com/glossary/e-e-a-t).

## Related

- [[seo/e-e-a-t]]
- [[seo/content]]
- [[seo/structured-data]]
- [[glossary/canonical-url]]
- [[seo/technical]]